A. write the importance of packaging 1
2
3
B. write at least two functions of label to the product packaging
1
2

answer:

A.

Protection

The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to the end user. It protects the product from humidity, light, heat and other external factors. This is the most important purpose of packaging. Because of that it is not unusual to end up with far more packaging than the actual product. Especially when ordering items from online stores. The amount of packaging waste the product leaves behind can be really staggering. All in all, packaging’s purpose is to protect, but there is a difference between an intelligent and well-designed packaging and a packaging with no fit-to-purpose design.

2. Safety

Above all, packaging has an important role in keeping its contents and consumers safe. Packaging should contain important information of the product and its safety. For example, for food products the packing date, best before date and a list of ingredients must be clearly visible on the packaging. No harmful chemical, smell, or taste should transfer from packaging materials to the food whether it is produced from virgin material or recycled material. Moreover, it must become clear from the packaging if it contains toxic substances. All these pieces of information add the product safety for the consumer. Too much information is always better than no information at all.

3. Attractiveness

Packaging counts an important part of the product brand and marketing. A unique packaging can increase the product attractiveness and thus affect to the willingness to buy the product. Packaging is as important as the product itself. Its purpose is to stand out from the shelf or website, enhance sales, provide relevant information on the product and augment interest. Two thirds of people say that the packaging has an effect on their buying decisions. A packaging can also tell a whole story about the business behind the product and the product’s environmental, social and economical impacts. It is a tool to communicate company’s values and great benefits that the product brings to the consumer.

B.

1.Describe the Product and Specify its Contents:

2. Identification of the Product or Brand:

Explanation:

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answer:

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